Back in November 2019, we launched a new car care brand that offered the perfect balance of performance and style; something sadly missing in the market. Sure, there were some fantastic products around, but the packaging was either dated, bland or even downright confusing. And the most fashionable products around, given to the scene boys to parade at shows, would often fail to live up to their overstated promises. Generic bulk products, watered-down recipes, hyped Instagram marketing and inflated pricing just doesn’t cut it when there’s some serious detailing to do. People are never suckers for long.
So we created a simpler range of bespoke high quality products that stops short of the most specialist (and little used!) oddities in a pro’s detailing cupboard, but has everything a serious detailer needs on a daily basis. We made them easy to use and good value. And then we packaged it all up with a dash of Scandinavian style - hence our bold packaging design and the legendary Fjul Can you can see here. An ‘application only’ sponsorship kit that can be coveted but not bought.
If you want style and substance, rather than the inevitable compromise, or if you feel you’ve been played by a scene brand... welcome. We’re here for you.
